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Research papers

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Susanne Mathis-Alig, Johannes Gebauer
November 20, 2013
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Citation

Jawecki, Mathis-Alig and Gebauer (2013a, November 20). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests-8094


Research papers

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Michelle de Laat, Anke Bergmans
November 20, 2013
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Citation

Vink, de Laat and Bergmans (2013a, November 20). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs-8091


Magazines

Research World (September 2013)

In this issue we explore if bigger really is better. Great interviews, insightful ideas and overall a block busting read.

Catalogue: Research World 2013
Author: ESOMAR B.V.
September 15, 2013
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Citation

B.V., E. (2013a, September 15). Research World (September 2013). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-september-2013-


Research papers

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Emmanuel Huet, Gabriela Barrios
June 23, 2013
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Citation

Huet and Barrios (2013a, June 23). You love the Web? But how much?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/you-love-the-web-but-how-much-


Videos

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Anke Bergmans, Michelle de Laat
June 15, 2013
×

Citation

Vink, Bergmans and de Laat (2013a, June 15). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs


Videos

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig
June 15, 2013
×

Citation

Jawecki, Gebauer, Fernández and Mathis-Alig (2013a, June 15). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests


Videos

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh
Company: Point-Blank International GmbH
June 15, 2013
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Citation

Vincent, Töllner and Müller-Veeh (2013a, June 15). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote


Research papers

The last frontier of Asia

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ron Gailey
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Gailey, R. (2013a, April 07). The last frontier of Asia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-last-frontier-of-asia


Research papers

Money talks

This presentation illustrates how storytelling can unlock more transformational insight in an industry characterized by inflexibility, complexity and challenging relationships between brands and consumers and elevate beyond the very rational, logical...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Esther Garland, Riki Neill, Henrietta De Souza
Company: Face
September 13, 2012
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Citation

Garland, Neill and De Souza (2012a, September 13). Money talks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/money-talks